Health

EMM Black Press Release

SELF CARE SUNDAYS ENCOURAGED TO TACKLE ANXIETY AS NEW RESEARCH REVEALS 6 IN 10 BLACK PEOPLE WORRY ABOUT WEEK AHEAD 

BLACK INFLUENCERS AND MENTAL HEALTH ADVOCATES BACK NEW BETTER HEALTH – EVERY MIND MATTERS CAMPAIGN CALLING ON THE COMMUNITY TO BE KIND TO THEIR MINDS

  • Self Care Sunday routine encouraged as new research reveals 6 in 10 Black people regularly experience anxiety about the week ahead
  • Top 3 causes identified include juggling family life, a looming to-do list and lack of sleep
  • Leading Black influencers and mental health advocates Shocka, Vanessa Boachie and Dr Ayodele Ajayi are supporting Better Health – Every Mind Matters, which offers NHS-approved tips and advice to improve mental health – and is calling on the Black community to be kind to their mind

New research reveals 6 in 10 Black people regularly experience anxiety (62%).

Despite Sunday being the traditional day of rest or a recreational day for most as the weekend draws to a close, many begin to worry about the week ahead with juggling family life (66%), a looming to-do list (64%) and lack of sleep (57%) reported as the top causes.

For many people around the country, a typical weekend ends with worry as thoughts turn to the week ahead; with Google searches around sadness spiking on a Sunday as people turn to the internet for help. Searches for ‘trouble sleeping’ also peak on a Monday, reflecting the nation’s struggle to unwind as the weekend draws to a close.

In fact, searches for anxiety have increased 170% in the last 10 years.

Leading Black influencers and mental health advocates, including Shocka, Vanessa Boachie and Dr T Ayodele Ajayiare supporting the Better Health – Every Mind Matters campaign, calling on the Black community to adopt Self Care Sunday routines to help deal with feelings of anxiety by doing small things that can make a big difference.

Despite a significant number of Black people regularly experiencing anxiety (62%), nearly 1 in 3 (31%) rarely or never prioritise self-care on a Sunday. Those that do like to unwind, clean their home (42%), exercise (37%) and go for a walk (36%).

To address this, Shocka, Vanessa Boachie and Dr T Ayodele Ajayi,who are long-standing advocates for the importance of good mental health, are sharing their tips for alleviating anxiety and preparing for the week ahead.

Shocka, Rapper, Influencer and Mental Health Advocate, said: “From time to time, I do experience anxiety. Incorporating a self-care routine into my life has been a game changer for me. One of the things which I find most helpful is getting outside into the fresh air! Going for a daily walk helps clear my mind, gets my thoughts together and really helps me to stay focused. I used to be such an obsessive thinker but walking has definitely calmed my mind. Self Care Sundays are about taking some time out to do simple things, as they make a huge difference to how we feel.”

Vanessa Boachie, Founder of Inside Out Well-being, said: “It’s important to be patient and allow yourself enough time to prepare for the working week. Take care of yourself mentally and physically by eating well, getting enough sleep and spending time doing things you enjoy. These things will help to keep you motivated – not just on a Sunday – but throughout the week.”

Dr T Ayodele Ajayi, Consultant Psychiatrist, said: “Anxiety is something everyone experiences at times and feeling anxious is a perfectly normal reaction to some situations, including Sundays! Some people find relaxation, mindfulness or breathing exercises helpful as they reduce tension and focus our attention on the present moment. Making time for your mental well-being is important – and embedding these small actions into your routine can help ease anxiety any day of the week.”

Delivered by the Office for Health Improvement and Disparities, the Better Health – Every Mind Matterscampaign encourages people to be kind to their mind and help deal with feelings of anxiety by doing small things that can make a big difference. The website offers a Mind Plan quiz, which delivers a free personalised mental health action plan with practical tips to help you deal with anxiety, stress, low mood, and trouble sleeping, plus lots more simple, but effective, NHS-approved tips and guides.

Search Every Mind Matters for ways to be kind to your mind with a free, personalised Mind Plan. Amazon Alexa users in the UK can simply say “Alexa, start my Mind Plan” for help today.

Social media: #everymindmatters #mentalhealth #selfcaresundays / @NHS

 – ENDS –

NOTES TO EDITORS

The assets for the campaign can be found here.

 The source of research referred to in this release:

New research commissioned by the Office for Health Improvement and Disparities, conducted by Censuswide, surveyed a sample of 4013 general respondents aged 18-50 in England. The data was collected between 21.09.2022 – 26.09.2022. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct which is based on the ESOMAR principles.

Google Trends, September 2022

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