TikTok has partnered with Barnes & Noble to unveil a new initiative to help promote literacy on the app: the #BookTokChallenge.
We’re bringing back summer reading like it’s never been done before! Starting today, we’re encouraging our community to discover new books to read and then share their reactions on TikTok using #BookTokChallenge. https://t.co/uqlkQhyVZC
— TikTokComms (@TikTokComms) June 29, 2022