Twitter’s CMO Leslie Berland and the social platform’s partner lead Lara Cohen launched a hashtag campaign called #TweetItIntoExistence. The campaign launched on Tuesday and pulled celebrities’ tweets manifesting their future goals and success and pairing it with their pictures on billboards.
If you can dream it, tweet it. This campaign is dedicated to our partners, the bold voices on here who bravely called their shots early, and stuck with us as their dreams became reality and who inspire our users and our team every day. #TweetItIntoExistence
— Lara Cohen 💅🏼 (@Larakate) January 18, 2022
“With this campaign, we’re celebrating a group of talented individuals who, through their own hard work and drive, were able to manifest and make the dreams they Tweeted their reality,” Jenna Ross, senior manager of entertainment partnerships at Twitter, said, according toSwish Appeal. “We hope to help inspire countless others to dream big, put their goals out into the world and Tweet them into existence.”
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