5 Ways Black-Owned Small Businesses Can Win This Holiday Season

If you’re interested in sharing your opinion on any cultural, political or personal topic, create an account here and check out our how-to post to learn more.

Opinions are the writer’s own and not those of Blavity’s.


Black-owned small businesses have been hit particularly hard by the COVID-19 pandemic, with nearly half closing their doors in the first few months of lockdowns. While some have reopened and rebounded, nearly 60% of minority-owned small businesses remained extremely or very concerned about the financial viability of their business coming out of the pandemic.

I can certainly relate. Having just launched our line of luxury, organic skin care products at Macy’s the year before, our small business saw 60% of our business virtually disappear overnight.

Fortunately, this holiday season things are looking a bit brighter. Businesses are open, people are feeling more confident going out and, even despite supply chain issues, the holiday shopping season already feels almost normal for many of us as both business owners and consumers. Perhaps that’s why I’m among the nearly 60% of business owners who feel hopeful about the next 12 months.

While things certainly got started much earlier this year, with Black Friday deals beginning in October, there’s still time for minority-owned businesses to capitalize on the renewed sense of hope and normalcy. In fact, now is a great time to leverage some relevant, new trends to grow your business and a loyal fan base this holiday season.

Articles You May Like

Singer Keke Wyatt Shows Fans How She Became A Mother Of 11 With A Mid-Concert Twerk Session
Meet Armani Caesar: 4 Facts About Griselda Records’ First Lady
Barack Obama Gushes Over Michelle In 30th Wedding Anniversary Tribute: ‘I Couldn’t Have Asked For A Better Life Partner’
Ari Fletcher Reveals That She And Moneybagg Yo Recently Suffered A Miscarriage
Weird Al, Kenan Thompson Among Celebrities Honoring Late Rapper Coolio

Leave a Reply

Your email address will not be published.

13 − eight =